Test Drive for Good introduced the Tramontina’s new lawn mower and allowed users to test drive it in parks poorly kept and covered by tall grass. This way, those who tried the product would also contribute to the city, making parks prettier and ready for people to enjoy them.
Transforming a test drive of its products into a social project that was not only good for the brand, but also good for the consumers and the enviroment.
Hundreds of people participated in the Test Drive for Good, more than 57K m² of São Paulo’s parks were revitalized and more than three tons of grass were removed.
Contribution :: Concept idea and Creative Director
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//CCSP in book
//Forbes's "20 Inspiring Marketing Campaigns"