The first online store where the dogs choose what they want to buy
Pet-commerce is an online shopping experience designed specifically for dogs. Using A.I combined with visual recognition, the tool analyzes the dogs’ facial expressions and detects when they’re interested in a certain product.
When this happens, the item goes straight to the shopping cart and the owner can proceed with the purchase. In other words, the dogs shop and the humans pay.
Contribution :: Art Director and Concept idea
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//Cannes Lions Gold :: Creative Data
//Cannes Lions shortlist :: Mobile
//Cannes Lions shortlist :: E-Commerce
//One Show Bronze :: Websites / E-Commerce
//One Show Bronze :: Utility / E-Commerce
//Clio Shortlist :: User Experience
//London International Awards Bronze :: Digital Pet Products
//London International Awards Bronze Finalist :: Digital: E-commerce
//Wired Festival Grand Prix
//Wired Festival Gold :: Use of Data
//El Ojo Gold :: Innovación
//El Ojo Silver :: Creative Data
//Wave Festival Silver :: Digital