With the new concept "The sport is for you.", Olympikus (Brazil's biggest sports brand) shows the home of the sport in its doors open to all. From amateur athletes to professionals. From famous to anonymous.
The campaign brings a more democratic view of the sport, which puts everyone who practices without even level. With people who seek the sport in their routine through personal motivations, and are not just the results of the records, shaking off the love of pleasure and an obsession with medals for endorphins.
Contribution :: Creative Director