It all started in 2014 with the launch of the BBQ Bible containing the commandments of a good barbecue in a book that translated Tramontina's passion for grilling in a sensorial and definitive way. In the years after that we had the campaign "The Master of Churrasco” featuring the Grill Master character in films that taught the art of preparing good barbecue.
Tutorial Comics is a comic book saga in five episodes that offers comic books and internet videos with the teachings of the Master using a language that combines both worlds: story books and real world interventions with elements of grilling and Tramontina products.
In the comic strips, the Master shares his knowledge about one of the main cultural expressions of the country, such as the process of sharpening a knife, dosing the course salt, and controlling the flames.
Contribution :: Creative Director
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//Cannes Shortlist :: Direct
//Clube de Criação de São Paulo Gold :: Promo and Direct
//Clube de Criação de São Paulo Silver :: Integrated
//Clube de Criação de São Paulo Bronze :: Design
//Wave Festival Silver :: Print & Publishing
//Wave Festival Bronze :: Design
//Wave Festival Bronze :: Film Craft
//Colunistas São Paulo :: Grand Prix :: Branded and Content
//Colunistas São Paulo :: Gold :: Promo