To show the effectiveness of the Starflon non-stick technology on Tramontina cookware, we set up a shooting range where internet celebrities, Tramontina customers and an Olympic shooting medalist were invited to use toy guns to shoot various sauces at posters that had been layered with the same Starflon non-stick coating.
Nothing stuck to the posters, but we did create an idea that would stick in people’s mind.
Contribution :: Creative Director
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//Cannes Shortlist :: Promo & Activation