We, humans, have been changing all the time, while the plastic straw remains the same.
To show this, we compared a woman and a man's 20-year journey to a plastic straw.
The spot highlights the fact that Nescau is switching over to 100% paper straws. The campaign is part of a wider sustainability platform by the brand, under the name “Joga Junto” (Playing Together) which has also included a partnership with Tamar Project, which works to preserve endangered turtles seas.
Contribution: Concept idea, Art Director and Associate Creative Director
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//Clio Bronze :: Film
//London International Awards Silver :: Online Film - Beverages - Non-Alcoholic
//London International Awards Bronze :: Online Film - Corporate Image/Social Awareness
//London International Awards Bronze :: TV/Cinema - Corporate Image/Social Awareness
//London International Awards Finalist :: TV/Cinema - Beverages - Non-Alcoholic
//Profissionais do ano da Rede Globo :: 30” Spot of the year
//AdAge Creativity Pick of the Day