Drawing inspiration from Morse Code, we used the dots and lines of the Jeep grille logo to craft messages that sparked a journey of discovery.
We minted a new Jeep Morse Code Font based on the dimensions of our grille logo. It was crafted to reflect the Jeep identity and trigger our audience's curiosity.
When people searched for translations online, they discovered our microsite where they decoded the signals and created their own Morse Code messages
Contribution :: Associate Creative Director
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