Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here’s one hell of an exception.
To promote the Tramontina cookware line, we created a few meticulously crafted copies of The Bible of Barbecue. Each page of the book is made to be used or destroyed in the process of creating an authentic Brazilian grilling experience.
One thick sheet shatters into chunks of charcoal, while another lights the fire and yet another fans the flame. Other pages work as an apron, sharpen knives, wrap meat, act as cutting boards and even serve the finished dish.
A few “master barbecue chefs” received the books.
Contribution :: Creative Director
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//Cannes Bronze :: Branded Content and Entertainment
//Cannes Bronze :: Design
//Cannes Bronze :: Direct
// One Show Silver :: Direct
//Clio Awards Bronze :: Branded Content
//NY Festivals - 2 First Prize Awards - Design
//London International Awards Finalist :: Design: Branded Content
//El Ojo Grand Prix :: Design
//El Ojo Branded Content Gold
//El Ojo Direct Bronze
//CCSP Silver :: Direct Marketing
//CCSP Bronze :: Design.
//Colunistas SP Grand Prix :: Design